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RISKS AND CHALLENGES

Bold Apparel for Bold Risks

01

PROBLEM: A Flooded Market. With the availability of T Shirt making tools, and how easy it is to set up an online store, the internet is flooded with T shirt brands. It can be very difficult to get noticed.

SOLUTION: Unique Voice. I will overcome this challenge in the long run because my message and the statements I make are unique. I may have to compete with other T shirt brands, but there are no unapologetically Lesbian forward T shirt brands like mine, so nobody is taking up my space.

02

PROBLEM: A Flooded Market. With the availability of T Shirt making tools, and how easy it is to set up an online store, the internet is flooded with T shirt brands. It can be very difficult to get noticed.

SOLUTION: Unique Voice. I will overcome this challenge in the long run because my message and the statements I make are unique. I may have to compete with other T shirt brands, but there are no unapologetically Lesbian forward T shirt brands like mine, so nobody is taking up my space.

03

PROBLEM: Rainbow Capitalism. Large corporations are starting to embrace the Queer community, and that means rainbow merchandise galore. Those companies have an ad budget and social media presence I can’t even begin to compete with.

SOLUTION: We got us. The Queer community, online and IRL, is tight knit. We show up and show out to support each other. When we have cash, that means buying the merchandise. When we’re low on income, we get the word out for each other, ensuring that our social media reach and presence stays visible. 

If you would like to support the cause monetarily, we accept gifts & donations via venmo @TRIBTALKTEES.

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